Augmented
Reality

Idea.

Imagine how much easier it would be to grasp information when visualized rather than just read. Augmented reality could be the solution!

Bet.

The team bets that it can develop a passenger information interface for public transport based on augmented reality until September 2017. By April 2018, they will have added geo-tagged advertising and interactive displays using the technology. And by April 2019, a virtual atmosphere based on virtual reality technology will be available in public transportation.

Problem.

Several processes such as traffic security checks, maintenance or troubleshooting are still paper-based or have to be performed manually. This shows that most companies still have not incorporated the advantages of new technologies into their daily business.

Solution.

By visualizing information, augmented reality can fill the gap between the physical and the digital world. With augmented reality, companies can onboard employees quicker and more efficiently, automatically forecast maintenance and help passengers to better understand information.

Impact.

Augmented reality can increase customer benefit and at the same time lead to easier learning and quicker understanding that saves time and money for both companies and individuals.

People &
Partners.

Table Captain

Andreas Meyer (SBB), Daniel Landolf (PostAuto)

Bet Captain

Anne-Claire Pliska (PostAuto)

Collaborators

Swisscom, Post, APG, EPFL, ETH, PostAuto

Insights.

More insights on the Mobility Roundtable can be found here.

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